I was assigned to create a promotional campaign for a fictional Art Foundation called,
"Art Palette Foundation". The purpose was to inquire a variety of innovative creatives to speculate on taking a step towards an art career. Since this foundation was a complete fabrication I chose the brands audience, purpose, and message. The brand consists of a simple color scheme with the classic primary colors. By using bold type with a colorful message the campaign draws in the audience with three simple but powerful words.
